Election campaigns need the large followings of YouTube stars “more than ever” to reach young swing voters, according to a leading Australian political strategist who served as Kevin Rudd’s former chief of staff. Hawker Britton managing director Simon Banks said it’s crucial in the changing digital environment that political campaigns turn to new methods to interact with young, undecided voters. “This is clearly a technique that holds some promise,” Banks said, when asked about the recent move to include viral YouTube star ‘TheFriendlyJordies’ in a paid video sponsored by the Australian Council of Trade Unions. “It’s now more important than ever…
Author: Jordan Osborne
The defunct wave power generator floating off Port Kembla’s industrial coastline is set to be removed later this year. After years of scrapped contracts and broken promises, the structure’s removal can’t come quick enough for some local surfers. Many claim the Oceanlinx wreck, which broke its moorings in 2010 and has been all but abandoned since, has caused environmental damage, and has affected surfing in the area. However, others aren’t so keen on the idea to see it disappear. The delayed removal process has given many in the region time to grow attached to the rusting steel heap. The abandoned generator’s…
Two sharks were spotted feeding on a bait ball off Kendalls Beach in Kiama this morning. The same beach was closed yesterday because a 2.5m grey nurse shark was spotted off shore. The sightings come after 22-year-old surfer Brett Connellan was attacked by a great white off Bombo Beach last week. Despite the recent surge in shark activity, and calls from Surf Lifesaving NSW to avoid the water, Kiama board riders are keen to return to surf. Nick Clifford, a member of the local area board riders and friend of Brett Connellan, said the sightings are doing little to keep surfers…
UOW students are planning to protest the UniBar decision to have all Tom Jones music removed from the jukebox because bar managers said his songs were played ‘too much.’ The protest planned for Friday outside of the UniBar, will be a show of solidarity with Jones, and to reclaim what organisers are calling, “their democratic right to listen to Tom Jones as loud as possible, and as much as possible.” “This is our jukebox. Together we can set it free from the tyranny of like three people who work at UniBar,” a statement on the group’s Facebook’s page read. UniBar…
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New research from Roy Morgan indicates BuzzFeed’s Australian audience is “interested, intelligent young-people looking for news with a different attitude.” According to the report, BuzzFeed had almost two million visitors in 2015, with 63 per cent visiting on average once a week. Approximately one in five of these visitors were teenagers, and only one in 20 were aged 65 and over. Media Industry expert and spokesperson for Roy Morgan, Shaun Ellis, said the findings from the report reflect the trend of young people migrating from traditional news, to digital news sources with a broader range of content. “It’s not like they’re going…