Social media influencers change marketing

Social media influencers change marketing

The rise of influencer marketing has transformed the way brands connect with consumers, with more than 80 per cent of Australians now on social media.   Sydney-based designer, Ella Barker, 19, launched a handcrafted clothing brand, Garments by El  two years ago and is...
Pic It Up program a win for young residents

Pic It Up program a win for young residents

Wollongong Council’s Pic It Up environmental program has targeted a younger crowd to help tackle litter in the city. The program, derived from Tangaroa Blue, began at the end of last year and has seen a young residents sign up and post pictures on social media with...
Disney fans unite on Twitter to #GiveElsaAGirlfriend

Disney fans unite on Twitter to #GiveElsaAGirlfriend

Twitter users have united to make Frozen heroine, Princess Elsa, Disney’s first LGBT character in the blockbuster’s highly anticipated sequel. Alexis Moncada, who created #GiveElsaAGirlfriend, said she wanted young girls to understand a princess can fall in love with...