Australian consumers are getting less bang for their buck as supermarkets are downsizing their products while keeping prices the same.

The move, dubbed ‘shrinkflation’ by economists, is a way for companies to increase the price of popular brands without having to swap out their price tags.

Due to the small changes in the product sizes, customers are less likely to notice the shrinkage, but their pocket isn’t.

(Image credit: Ashleigh Wright)