The public art installations are in collaboration with local businesses, and property owners to revive Queen Street’s nightlife, and create an inviting cultural space for people to enjoy.
Creative Director, Timothy George said the project focuses on the voice and culture of south west Sydney, allowing young people to realise the potential opportunities within Campbelltown’s CBD.
“I’m working with artists with a very strong connection to Campbelltown, people who always wished to see the things improve and to contribute,” Mr George said.
“In an aspirational way, it’s letting the people who have grown up in Campbelltown, who have gone onto international reputations, shape the future of the city, and share their story.
“Many young artists grow up in Campbelltown, but because of lack of opportunity, end up moving to the inner city where they feel like they have a voice, and this project could change that.”
The Project is funded by the NSW government through the CBD Revitalisation program grant.
This grant has given council an opportunity to partner with landowners creating potential relationships and offering subsidised working spaces for artists.
Commercial Real Estate Director, Darren Zammit has noticed an increase in property sales and believes the artworks have been essential in getting people back into the city from working remotely.
“Before, I would have no desire to take a client out to Queen Street, whereas now, I say ‘Hey look, I’ll walk you down to this property’ because they will be drawn to the artworks when looking around, and that makes a difference,” Mr Zammit said.
“The surrounding environment is critical in what I do because if people get that sense of belonging, and a good feeling, they will want to potentially rent the shop or office.”
The three acclaimed artists Danielle Mate, Savanhdary Vongpoothorn, and Jason Wing each tell stories of diversity, resilience, and connection that speak to the values of the Campbelltown community.
Ms Vongpoothorn hopes that her work ‘Spinning the Fire Sutra’ will provide viewers with a sense reflection and inspiration.
“I want people to stop for a moment and take time to contemplate cycles of movement, destruction, clarity, and rebirth in their own lives,” she said.
With the revitalisation project well underway, locals are already noticing the positive impacts that the artworks are bringing to the city.
“Our CBD had become a place that you don’t spend time in, a place where you don’t always feel safe, but with these artworks people are stopping, buying from the Cafe’s and talking positively about Campbelltown,” Mr George said.