As Easter 2024 approaches, Australian consumers are facing notable price increases on traditional holiday staples such as Easter eggs, hot cross buns, and holiday travel. These rising costs are attributed to factors like global supply chain disruptions, inflation, and increased demand during the festive season.
For instance, a Cadbury chocolate bunny that was priced at $4.25 in 2021 has seen incremental hikes to $4.50 in 2022, $5 in 2023, and now stands at $6 in 2024. Similarly, a 1kg Lindt bunny is retailing for $120 at some supermarkets, prompting consumer backlash over its affordability. These increases have led shoppers to seek alternatives, such as purchasing in bulk or exploring discount retailers.
Hot cross buns, another Easter Favourite, hass not been spared from price adjustments. Some retailers have implemented “shrinkflation,” reducing product sizes while maintaining or increasing prices. For example, IGA’s in-house brand decreased its traditional and chocolate hot cross bun packs from 480g to 450g and raised the price from $4 to $4.50.
In terms of pricing, Coles offers its Finest Luxurious Fruit Hot Cross Buns at $1.38 each, more than double the cost of Aldi’s Bakers Life Fruit Hot Cross Buns, which are priced at 67 cents.
Despite the higher price, Coles’ offering received top marks in taste tests, suggesting that some consumers may be willing to pay a premium for quality.
In light of these price increases, consumers are adopting various strategies to manage their Easter budgets. Some are turning to discount supermarkets like Aldi and NQR for more affordable options.
