Dairy farmers have welcomed the move by Coles and Aldi to follow Woolworths and drop the $1 per litre milk campaign, but they say price increase should be more than the announced 10 cents a litre.

The dollar-a-litre milk was introduced in 2011 and hasn’t changed in price until now.

Local dairy farmer Grant Sherman said the price should reflect the cost of living.

“It went from $1.20 to $1… if you took into account the cost of living and inflation it should actually be $1.50,” he said.

NSW Farmers Dairy Committee chair Erika Chesworth welcomed the start of serious change in the industry.

In a media release from NSW Farmers, Ms Chesworth said: “… this will help in that endeavour and must spell the end of irrational pricing of fresh milk that has ten so much value from our industry.”

AUDIO: Can consumers take the price increase?

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image: Peter