Horse racing parties have become a trend in Wollongong, attracting university students and reigniting the passion for live racing.
There have been two Kembla Grange Race day parties this year, with the last being held at the end of August.
INVADES director of operations and marketing Alex Crelley said the company organises student-focussed parties on race days across the country to create fun events for young adults.
“We partner with local racecourses to engage the 18 to 25-year-old demographic,” Mr Crelley said.
“Young people don’t get dressed up as often as they’d like, so this event is a different way they can get out in the sun with their mates.
“Whether they bet or not, there are DJ’s playing all day so there’s something for everyone.”
Mr Crelley believes this initiative benefits the racecourse, the attendees, and the future of live sporting events.
“This is a different way for young people to enjoy racing,” Mr Crelley said.
“We help the racecourse access a younger demographic that they usually can’t get with their day-to-day racing.”
University of Wollongong student Georgia Donaldson said this was the first time she attended the races.
“This was a new experience for me that is different to a typical night out or university event,” Miss Donaldson said.
“It was a good chance to get all dressed up with my friends and wear nice outfits.
“The live music was playing all day, so I had the option to watch the horses or have a break and go dance.”
Young people including university students are at high risk of becoming addicted to gambling, a study in 2013 showed.
Anyone who needs help, there is online support available 24/7 on 1800 858 858.
