Movie lovers and binge watchers are preferring to stay at home to watch their favourite screenings, with a revenue surge amongst streaming services.
Netflix has become the most popular streaming platform within the last decade and continues to achieve new subscriptions weekly.
Business of Apps has identified the trend in revenue over the past decade as Netflix gained a 15.7 per cent increase in 2024 up from the previous year, indicating that viewers are still keen to watch films at home.
Netflix subscriber Kerrie Braithwaite said she prefers to watch things from the comfort of her own living room.
“It is just easier to sit down in bed or on the lounge and have the television play whatever you want to watch,” Mrs Braithwaite said.
“Netflix has an impressive catalogue of movies and shows so why not just sit and watch in your own house.”
The superiority of Netflix in the streaming industry is prevalent compared to revenue gained by other streaming platforms.
Disney Plus is struggling to gain as much traction in relation to subscribers and has started to flatline. In the first quartile of 2026, Netflix reached revenue of more than $12,250 billion, whilst Disney Plus barely made a third of that value.
Disney Plus has not even cracked the revenue value that Netflix made in 2020. This highlights the variety of media in Netflix’s catalogue and how viewers are more attracted to the types of movies and shows on offer.
Netflix CEO Greg Peters told TIME how Netflix will continue to lead the streaming game.
“We’ve got a set of competitors that sit historically in that creative space,” Mr Peters said.
“Disney’s good at making things; Warner’s good at making things. We seek to be competitive and as good as them, but they are not as great on the tech side.”
Netflix will continue to progress further in the streaming industry over the next decade through their subscriber scale and advertising.
Additional reporting: David Camplin
