by Harrison Mellare | Sep 25, 2024 | Arts/Lifestyle/Culture, News
Following a surge in gym culture over social media, influencers have been praised for their effectiveness in boosting the gym industry. Gym culture has became mainstream on platforms such as Instagram and TikTok, inviting users to post their regimes, beliefs, and...
by Jessica Freeman | Aug 28, 2024 | Arts/Lifestyle/Culture, News
A student’s recent Shangdong obsession has created a niche community of food lovers on social media who eagerly await the next feast. Food review account @rafeeatsshangdong has changed the recipe of Instagram, reaching a population of students through his...
by William Cuckson | May 22, 2024 | News, Tech & Research
It’s an emerging social media sensation that started in Wollongong, and it’s paving a path for the next generation of women and girls in sports media. Co-founded by UOW alumnae Tori Saros, the ‘Carlton Besties’ has amassed over 19,000 followers...
by Paige Fryer | Mar 13, 2024 | News, Tech & Research
Facebook faces a fresh challenge – its waning popularity with Generation Z, according to latest figures.Since its launch in 2004, Facebook, part of Meta, has amassed billions of users and asserted its position as the core of the social media landscape.However,...
by Andie Robinson | Jun 10, 2023 | Feature, News
The rise of influencer marketing has transformed the way brands connect with consumers, with more than 80 per cent of Australians now on social media. Sydney-based designer, Ella Barker, 19, launched a handcrafted clothing brand, Garments by El two years ago and is...
