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How #BookTok is driving sales for the publishing industry

How #BookTok is driving sales for the publishing industry

by Grace Timms | Oct 4, 2023 | Arts/Lifestyle/Culture, Feature, News

Bookshops say that they have the viral TikTok trend #BookTok to thank for a recent increase in sales. The trend, which encourages young adults to purchase and read featured books, appears to have had a positive effect on the publishing industry. #BookTok is a...
How #BookTok is driving sales for the publishing industry

How #BookTok is driving sales for the publishing industry

by Grace Timms | Sep 13, 2023 | Arts/Lifestyle/Culture, News

Bookshops have seen increased sales resulting from the viral TikTok trend #BookTok which encourages young adults to purchase and read featured books. BookTok is a subculture within TikTok, where users create short videos to discuss, recommend, and review books. This...

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